Selling in The Age of The Socially Enlightened Business

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You’ve got to love freshly trained door to door sales people don’t you?

Those eager young men earnestly using poor sales tactics on you at the door, because that is what they have been taught to do, by companies who continue to use old marketing strategies as hackneyed and predictable as a Roadrunner cartoon laughable of course, but predictable.

I have two in the past fortnight come to my door one to sell me a subscription to paid TV and another who insisted that if I showed my electricity account to me he could prove his was cheaper. Uhuh!

Both used similar, fear-of-lack techniques what was I missing out on? In one instance it was access to the movies and shows of my choice including all the sports channels, he did make me smile when my statement that I hated watching sports left him speechless, lol.

The other was doing his best to play into any fear I had around not having the best deal. Now, Yes, these still work, however the foot-in-the-door approach to stay talking and insisting until I gently shut the door in their faces do not! The young man from the electricity account actually told me he could not leave until I had showed him my electricity account. Bless him… Bye!

AND then there are those lovely tactless and needy people from the Asian countries who cannot believe that you just don’t want another phone, or better yet the ones who are ringing from Microsoft very worried about the state of your Windows platform. When told there is no way they could possibly have access to my Windows or my computer without my approval they insist because they work for Microsoft they do, I then let them know they are in fact breach of about 100 international privacy laws and hang up.

What about those people who email you twice a week with the latest “Amazing deal!!!” on something you may or may not have use for? Internet marketers, used car salesmen same-o same-o… In fact I was privy to a private webinar the other day for the older internet marketers, you know the ones who try to find ways around the system, and the algorithms that are gradually making it harder and harder to phish, spam or irritate.

I found it absolutely fascinating, they were informing all the listeners including myself about the new changes to the internet and how these changes were going to severely hamper their style. Apparently the major search engines and free email services are going to be keeping an eye on your emails and if you are sending too many emails of a certain type or just too many emails from your email address your emails will be stopped before they are sent to your recipient. There are other changes as well such as Google severely limiting the ability of landing pages, squeeze pages and microsite to rank or even be seen.

For me this is welcome news! How about you?

Would you like to know the answers, tips and tactics to counter these regulatory moves? I thought you might, lol.

via saucysocialmedia.com

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