Sass, Sauce and Success

Using video has become a high priority for social media marketers in any niche and creating your video can be a fun and interesting experience as long as you follow a formula that guarantees success.

There are 3 main types of video that are used by business to market themselves online these are:

• real person talk or  interview style – this can be in a setting or in front green-screen ready for business branding to be overlayed onto the screen. These can be done in various ways as a straight video or a ‘walk on’ person for your site.
• slide show with music or slide show with voice over great for viral videos and the more informative video.
• ‘How to’ or ‘follow along’ (Camtasia type)- as it says great for showing your viewers how to do something, particularly good for how to use this website, the internet or social media tutorials.

One of the things I so often see is videos  that have no structure or seemingly no purpose to them. Now this doesn’t mean your video has to be perfect, or that you have to be serious and business like, in fact the most viral videos are the ones where there is fun, laughter, inspiration, leadership or great ‘how to’ tips. What I am talking about is treating your video just like you would any other marketing tool by defining the purpose, vision, outcome, call to action, headline, keywords or tags etc..

Next storyboard it, sit down and either sketch or write down what is happening in each frame, this is particularly important for a slide show or ‘how to’ Camtasia type video, if this is live video of you or someone else or an interview, know your questions and flow beforehand so that there is some idea of how the conversation will flow.

Now for those all important star quality video presentation skills:

read more using the link below…

9 Presentation Skills every social media video star needs to know…